American Idol drew a 6.4 adults 18-49 rating last night. That’s down from 13.5% from last week’s two-hour premiere and down a fairly massive 30% from the equivalent Wednesday telecast a year ago (a two-hour version) that averaged a 9.2 adults 18-49 rating and 25.37 million viewers. Fox still easily won Wednesday night though with both total viewers and adults 18-49.
The special early preview of Touch drew a 3.9 adults 18-49 rating and 11.9 million viewers. The 3.9 is greater than the 3.2 for the two-hour Terra Nova premiere and the two-hour Alcatraz premiere’s 3.3, though in fairness neither of those had the benefit of the American Idol lead-in. The official global series premiere of Touch is on March 19. U.S. residents who missed the pilot last night can watch it here. For the retenionistas among you, Touch‘s 61% retention out of Idol was the best retention for a drama premiere after Idol ever. That’s better than the 45% retention for the special Glee preview in the spring of 2009. Other drama debuts after American Idol:
- Human Target series premiere (1/20/10): 3.4/9 – 34% retention of IDOL lead-in
- Lie To Me series premiere (1/21/09): 4.9/12 – 50% retention of IDOL lead-in
- FRINGE – first post-IDOL airing (1/20/09): 4.6/11 — 51% retention of IDOL lead-in
Looks like tough times could be coming for FOX if these ratings continue to decrease! Everyone better start watching!