American Idol Ratings Plummet, Down 30% From Last Year!

American Idol drew a 6.4 adults 18-49 rating last night. That’s down from 13.5% from  last week’s two-hour premiere and down a fairly massive 30% from the equivalent Wednesday telecast a year ago (a two-hour version) that averaged a 9.2 adults 18-49 rating and 25.37 million viewers. Fox still easily won Wednesday night though with both total viewers and adults 18-49.

The special early preview of Touch drew a 3.9 adults 18-49 rating and 11.9 million viewers. The 3.9 is greater than the 3.2 for the two-hour Terra Nova premiere and the two-hour Alcatraz premiere’s 3.3, though in fairness neither of those had the benefit of the American Idol lead-in. The official global series premiere of Touch is on March 19. U.S. residents who missed the pilot last night can watch it here.  For the retenionistas among you, Touch‘s 61% retention out of Idol was the best retention for a drama premiere after Idol ever.  That’s better than the 45% retention for the special Glee preview in the spring of 2009.  Other drama debuts after American Idol:

  • Human Target series premiere (1/20/10): 3.4/9 – 34% retention of IDOL lead-in
  • Lie To Me series premiere (1/21/09):  4.9/12 – 50% retention of IDOL lead-in
  • FRINGE – first post-IDOL airing (1/20/09): 4.6/11 — 51% retention of IDOL lead-in


Looks like tough times could be coming for FOX if these ratings continue to decrease!  Everyone better start watching!


2 thoughts on “American Idol Ratings Plummet, Down 30% From Last Year!

  1. Do you think the drop in viewers is due to the almost year-round effect that FOX has introduced with X Factor running up until Christmas and Idol starting off immediately in the new year? And there’s loads of other talent shows like America’s Got Talent, The Voice, the Sing Off and now Q’viva. Maybe the public are getting exhausted keeping up with them all?

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